Without question, Facebook reigns king of the social networks, but the world of social media is incomplete without Twitter. Since its launch in 2006, Twitter has been the top microblogging site and a place where web conversations allow people from every part of the globe to communicate about almost anything you can imagine.
The site has also left major impressions and influences on other social platforms, and that’s why we celebrate its tenth birthday. Without question, Twitter has changed the world.
In its truest form, the hashtag is the best way to participate in a conversation. The first hashtag came from Chris Messina, a social technology expert, in 2007 and has since become a staple of social networking.
We use them to follow conversations about sports, entertainment, news, live events and much more. In many cases, the use of the hashtag has been wildly misinterpreted; becoming a device for people voicing clever quips and remarks that might only be relevant to themselves, but that’s alright. Twitter has long been a place with best practices, but few rules. As long as people are using hashtags, we have to thank Twitter for making them popular. Hashtags found their way onto Instagram in 2011 and Facebook in 2013 as well.
As marketers, we love the real-time conversations and the moments of authenticity that remind us why our favorite brands are our favorite brands. You don’t find examples on social networks other than Twitter. In 2014, Apple was met with on-going complaints that its iPhone 6 Plus was bending in customers’ pockets. The popular candy bar, KITKAT, decided to poke fun in one of those moments that makes Twitter special.
“We don’t bend. We break,” KITKAT said, and the fun didn’t end there. Flurries of retweets and replies came in and were met by more clever responses from KITKAT.
It’s a classic example of the types of interactions brands strive towards, and it could be said that Facebook wants to inspire the same type of interactions among users and brand pages.
When you see a blue check next to someone’s name on Twitter, you can guess that they’re kind of a big deal. Twitter explains, “Verification is currently used to establish authenticity of identities of key individuals and brands on Twitter.”
Simply put, Verified accounts help you distinguish real celebrities, influencers, and companies from faux or parody accounts and beyond authenticity, they give us an understanding of popularity. Anyone with an email can create a fan page on any social network, so Facebook’s addition of verified accounts in 2013 and Instagram’s in late 2014, are clear indications of Twitter’s influence on other networks.
There’s a lot more we love
Aside from the real-time conversations, devices that can link us to anyone on the planet participating in our conversation, and a badge of authenticity, Twitter does a tremendous amount for users and marketers, alike. It’s a great place to see what’s new, popular, and what’s getting people talking. We’re excited to celebrate its tenth birthday, and we wish it many more.