The KU School of Business offers an accredited Working Professional MBA program through its Edwards Campus in Kansas City. Despite the School’s reputation, enrollment was below expectations. Miller Meiers was engaged to increase awareness of, and ultimately enrollment in, the school’s Working Professional MBA program.
Miller Meiers created a campaign to focus on the program’s strengths. Real: A degree from KU is accredited. Respected: KU is an established institution. Right Here: KU is local and accessible with flexible schedules for busy working professionals.
Assets included video testimonials with current students, alumni and faculty, a campaign Web site with clear and concise messaging, collateral materials, advertisements, radio spots on the KU Sports Network, a Twitter campaign and a live event at the Sprint Center to generate awareness and excitement about the Working Professional MBA program.