Lawrence, Kansas is a unique, eccentric and quirky town that has a lot to offer visitors. The Lawrence Convention & Visitors Bureau was struggling with how to capture the energy and spirit of the town in order to increase visitors and convention traffic to the city. A strategic plan, brand identification, campaign and new website was developed to help to capture that energy and uniqueness of the city.
The Unmistakably Lawrence campaign showcased the variety of things to do in Lawrence, while encouraging visitors to be themselves when they visit the city.
In addition, the name of the Convention & Visitors Bureau was refreshed to explore Lawrence to showcase that the organization is a destination organization that is much broader than just a traditional CVB.