On Your Corner. In Your Corner For 140 Years
Not many banks can boast a 140-year history, so when CornerBank reached that milestone in 2012, the bank chose Miller Meiers to create a campaign to highlight CornerBank’s strength and stability.
Miller Meiers created a stunning timeline of the bank’s history, highlighted engaging customer stories and created fact-filled t-shirts for employees to share in the fun.
The 140th anniversary campaign supplemented the overall brand strategy created for CornerBank by Miller Meiers to underscore the bank’s local, accessible customer service strategy, expressed through the brand’s tagline: On your corner. In your corner.